THE MARTIN CHUDLEIGH METHOD™
SIX PRINCIPLES. ONE METHOD.
Simple principles that can be applied to almost
any fresh-food display
THE MARTIN CHUDLEIGH METHOD™
Great displays don't happen by mistake.
Simple principles that can be applied to almost any fresh-food display.
01
THE SIX PRINCIPLES
LESS IS MORE
Give products room to sell.
More product doesn't necessarily create more impact. Learn how editing, spacing and stronger product choices can create clearer, more confident displays.
02
THE SIX PRINCIPLES
THE PYRAMID PRINCIPLE
Build height. Create structure. Lead the eye.
Use different heights and levels to give displays shape, create focal points and make better use of the counter.
03
THE SIX PRINCIPLES
ODD RATHER THAN EVEN
Sometimes three just works better than two.
Understand how odd-numbered arrangements can help create displays that feel more natural, interesting and visually balanced.
04
THE SIX PRINCIPLES
REPETITION
Repeat it. Strengthen it. Make it memorable.
Repeated products, shapes, colours and presentation styles can create rhythm, scale and stronger visual impact.
05
THE SIX PRINCIPLES
TEXTURE
Give the display depth and character.
Combine surfaces, shapes, materials, ingredients and presentation techniques to create contrast and visual interest.
06
THE SIX PRINCIPLES
STORYTELLING
Don't just display a product. Give people a reason to want it.
Use products, ingredients, presentation, signage and occasions to help customers imagine what they could make, serve or enjoy..
THE MAGIC IS IN THE MIX.
A strong display rarely uses just one principle.
Together, they create the display
FROM PRINCIPLE TO COUNTER
DON'T START WITH THE TRAYS.
START WITH THE PLAN.
Before deciding what equipment goes into a counter, think about what the counter needs to achieve.
For example:
STEAK NIGHT | MEALS FOR TONIGHT | ROASTING | VALUE | PREMIUM | SEASONAL | HERO PRODUCT
Then:
Plan the zones → Choose the products → Apply the principles → Select the displayware → Build the display
FROM THIS...
...TO THIS
SAME SPACE, DIFFERENT THINKING.
THE MARTIN CHUDLEIGH METHOD™
ONE METHOD.
MANY COUNTERS.
BUTCHERY | DELI | CHEESE | FISH | BAKERY | ANTIPASTI
TAKE THE METHOD FURTHER.
The Martin Chudleigh Method
The complete practical guide to planning and creating better fresh-food displays.