Design the Counter Before You Build the Display
Plan fresh-food counters accurately, test layouts and turn ideas into professional customer presentations.
Plan. Position. Visualise. Quote.
Designed for butchers, delis, farm shops, food halls and fresh-food professionals.
From Counter Measurements to
a Complete Display Plan
The Display Matters Counter Designer turns the planning principles behind Display Matters into a practical digital tool. Instead of guessing what will fit, you can build the counter to scale, divide it into selling zones and position trays, risers and display equipment before anything is ordered or installed.
Create Your Counter in Five Steps
01 — Create Your Counter
Enter width, depth and counter type.
02 — Create Your Zones
Allocate space for Beef, Pork, Poultry, Prepared Meals, Promotions or your own categories.
03 — Create Your Height
Introduce risers and different display levels to add structure, hierarchy and visibility.
04 — Add Your Equipment
Drag trays, bowls, platters, risers and accessories into position. Products snap together for accurate placement.
05 — Present & Quote
Switch between plan and isometric views and produce a professional equipment schedule and quotation.
Plan to Scale. Not by Guesswork.
One Design. Everything You Need.
Once the layout is complete, Counter Designer turns the project into a professional customer presentation.
Whether you're redesigning an entire counter or simply working out how many trays will fit, Counter Designer gives you a visual plan before you commit.
The Counter Designer takes the principles of Display Matters off the page and puts them into practice—helping you apply proportion, repetition, height, zoning and product storytelling to a real counter.
Use the Display Matters book alongside a tablet/laptop showing the planner.