The six principles behind displays that sell.
Great displays
don't happen
by accident.
The Martin Chudleigh Method
A practical guide to creating fresh food displays that attract attention, inspire customers and help sell more.
Built around six simple principles developed through decades of working with food retailers, butchers, delis, food halls and fresh-food businesses around the world.
6 PRINCIPLES · 30+ YEARS' EXPERIENCE · PRACTICAL TOOLS · REAL-WORLD APPLICATION
FROM PRINCIPLE TO PRACTICE
Practical tools to help you plan, improve and maintain better displays.
Display Matters isn't just about understanding the six principles. It's about putting them into practice.
The workbook and planning tools have been designed to help you take what you've learned and apply it directly to your own counter, store or fresh-food operation.
PLAN. CREATE. REVIEW. IMPROVE.
Use practical worksheets, checklists and planning tools to turn ideas into action — whether you're creating a new display, refreshing an existing counter or training your team.
INCLUDED TOOLS
Display Planning Sheets
Plan your counter before you start moving products.
Display Audit
Assess what's working, identify opportunities and create an improvement plan.
Counter Checklists
Simple opening, service and closing checks to help maintain presentation standards.
Seasonal Planner
Plan key occasions, seasonal ranges and hero products throughout the year.
Hero Product Plan
Decide what you want customers to notice — and build the display around it.
Customer Journey
Look at your display through your customer's eyes: See → Stop → Explore → Choose → Buy.
The Six Principles Guide
Keep the Martin Chudleigh Method close at hand when planning and reviewing your displays.
DON'T JUST READ IT. USE IT.
The Method gives you the principles I The tools help you put them to work.
