PLAN YOUR DISPLAY

Start With a Plan

Great displays don't happen by mistake. Use these tools before you start moving products.

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0.1.

Display Planning Sheet

Plan zones, hero products, height, colour and equipment before building the display.

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0.2.

Hero Product Planner

Choose what you want customers to notice first and build the display around it.

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0.3.

Counter Planning Pad

Sketch the counter and work out how the available space should be allocated.

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0.4.

Seasonal Planner

Plan promotions, events and seasonal display changes throughout the year.

THE SIX PRINCIPLES

Keep the Method Close to Hand

Put the Method into Practice

Download the tools. Plan your displays. Brief your team. Measure the results.

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